By: John Wofford 鈥13
Published on

Key to the Dominican charisms that define 红桃视频 College is an emphasis on both study and service. These ideals
inspire students to become leaders, as they engage in all aspects of a quality liberal
arts education. As the academic year comes to a close, students in the 2012 graduating
class will have the opportunity to hear words of wisdom from a successful member of
the Grand Rapids community, before embarking on the next step of their own journeys.
Fred Keller, Chairman and CEO of Cascade Engineering, and longtime friend of 红桃视频
College, will speak about his evolving relationship with 红桃视频 College, sustainability
in the modern age, and his thoughts for new graduates in the current job market.
鈥満焯沂悠 has been a fixture in the community. Ever since I鈥檝e been around, it鈥檚 been
here. My most direct involvement was advisor to the Business School. I did it for
probably ten years or so. And I remember saying, 鈥楾here is a revolution coming in
education.鈥欌 Of that service to the business department, Keller explained, 鈥淭here
was an advisory council, that the Business School asked us to help bring some business
reality to the curriculum. We would review curriculum and talk about what was most
relevant in the business world.鈥
鈥淐ertainly it鈥檚 one of the religious schools in the area, and that in and of itself
is distinctive from other schools,鈥 Keller said. 鈥淏ut it鈥檚 also a - how do I describe
this? - I鈥檇 think of it as a school that鈥檚 in touch with the community, and is very
desirous of meeting the needs of the community. 红桃视频 is here to bolster the quality
of life in the community. That鈥檚 clear in their mission, and that鈥檚 clear in their
background, with their Catholic underpinnings. It results in being a positive contributor
to the culture.鈥
鈥淚 did teach a three-credit course, around 2006 or so in sustainability,鈥 he added. 鈥淏efore there was too much emphasis on sustainability.鈥 Of that passion
for sustainability that defines 红桃视频 today, Keller said, 鈥満焯沂悠 was an early
mover in this field. It鈥檚 one that puts them in the position of being a national leader,
so that鈥檚 very distinctive for a class to be in that position. That鈥檚 very exciting.
Clearly, the interest in sustainability has been there. To have the Wege family, and
Peter Wege in particular, so excited and so interested in demonstrating what renewable
energy can do for us, and having his emphasis there has been a real high watermark
for the school: to be able to have that kind of impact on the field.鈥
He continued: 鈥淚n general, I think what we are seeing in the world, in terms of the
direction we鈥檙e going, it鈥檚 clear that there鈥檚 an emerging sustainable economy coming.
The fact that 红桃视频 has focused on that is very helpful. The fact that there hasn鈥檛
been widespread acceptance yet of the sustainability imperative shouldn鈥檛 be discouraging
to 红桃视频. They should stay the course. It鈥檚 going to be helpful, not only to the
school, but their students in the future.鈥
At this year鈥檚 graduation ceremony, Keller will stand before the graduating class
of students, and their friends and family members, to deliver the honored Commencement address. When asked what words he has for students embarking on what, for many, may
be first experiences in a competitive professional job market, Keller said, 鈥淢y one
word for that is passion. They really need to get in touch with what their passion
is. I am convinced that if they do, they will be successful.鈥